Customer engagement is more than a buzz phrase today. Many blog writers have researched on 5 vital ways that technology has impacted customer engagement to take it to the next level. Before pinning down some points here, let me be brisk, do you favour traditional approach when it comes to marketing or you believe that millennials are changing the way how rapport building can generate leads?
Your answer will definitely render a string of discussion at the end of this blogpost, but focusing back to the 5 vital secrets that content marketers or bloggers refer to has been the crux of “improved sales and marketing” today. Believe that if it’s in the digital arena. To indulge in any kind of business or e-business one needs to know there customers in and out. Things like, what kind of product or service they are looking for vs your viable solution to what they need.
It has been noticed that, Evangelists prefer face-to-face conversations or a phone over emails but digital communication do come into the picture as technology is the fastest medium through which we send our decisions in few taps or clicks. Nevertheless, the medium of communication is secondary to the level of satisfaction that customers derive after they get what they were looking for. Technology just plays a vital role in bridging the gap of communication between the service provider and the buyer.
The quintessential role of Technology:
Database Management and Analytics – It is a great IT solution provider if handled with expertise. IT professionals prefer to use this Technology to scale enterprise level solutions, leverage business intelligence data and demonstrate a substantial skillset in SQL administration. People empowered with this kind of technology can design and implement Cloud data platform solution and manage database solutions for Microsoft SQL server.
Marketing Automation – Switch from email marketing to marketing automation. Why? It offers software that generates a viable solution to automated marketing actions through client engagement. Repetitive tasks such as replying to emails, texts, social media and the like are eased through this software.
Insight-driven Marketing – Marketing requires one to keep a close watch on customer data and their visible, legitimate source of contact. Many companies organize digital marketing campaigns in order to see how data driven contents work for potential customers.
Self-driven Business – Customer who keep an eye on (mobile) push notifications that notify them about your latest products might end up calling for more if they find a suitable option.
Workforce Technologies – There are many tools and software that can augment your employee-to-employee engagement and customer engagement. These tools provide training for a few hours which saves the time of any HR executive or professional who generally conducts the sessions. The HR industry can relate to the power of technology more than ever today.
Not only these, technological convergence has paved the way for ambitious professionals to register themselves for a quick learning session which is nearly impossible to embark on in a tight schedule. Workforce can’t thank technology enough for being a fast communication platform to connect to their clients sitting abroad and making notes of how they are achieving in their business proposition on a daily basis. Countries have come closer in trade, start-ups have engulfed the 21st century, all because of Technology. Moreover, companies are saving huge expenses by availing cloud computing solutions and google analytics. In just few clicks, they are able to map the course of action for each customer, irrespective of their location and gauges new methods to identify potential leads.
Does Social Media Change the whole outlook of Customer Engagement?
Yes! Certainly! A few days ago, a well-known newspaper chronicled how a woman travelling in one of the Indian Trains alone was saved by a tweet of hers to the Railway Minister about harassment. The distressed passenger got her reply via sound protection by authorities in the next station. She could have been identified as a “victim” if she didn’t leverage her social media awareness. This is one true example of how people can really gauge the power of social media and reach out to their clients or customers at the hour of need. A person’s intelligence is not determined by which academic certificate he/she acquired in her high school, rather how much he/she is “aware” of the latest buzz in town, be it be technology, politics, medical science or literature. Social Media is a part of technology that lets people network personally and professional, notwithstanding the physical barrier that stands between them!
Pic Courtesy – @Kaboompics