How Do You Leverage the Right Technology For Customer Engagement

Customer engagement is more than a buzz phrase today. Many blog writers have researched on 5 vital ways that technology has impacted customer engagement to take it to the next level. Before pinning down some points here, let me be brisk, do you favour traditional approach when it comes to marketing or you believe that millennials are changing the way how rapport building can generate leads?

Your answer will definitely render a string of discussion at the end of this blogpost, but focusing back to the 5 vital secrets that content marketers or bloggers refer to has been the crux of “improved sales and marketing” today. Believe that if it’s in the digital arena. To indulge in any kind of business or e-business one needs to know there customers in and out. Things like, what kind of product or service they are looking for vs your viable solution to what they need.

It has been noticed that, Evangelists prefer face-to-face conversations or a phone over emails but digital communication do come into the picture as technology is the fastest medium through which we send our decisions in few taps or clicks. Nevertheless, the medium of communication is secondary to the level of satisfaction that customers derive after they get what they were looking for. Technology just plays a vital role in bridging the gap of communication between the service provider and the buyer.

The quintessential role of Technology:

Database Management and Analytics – It is a great IT solution provider if handled with expertise. IT professionals prefer to use this Technology to scale enterprise level solutions, leverage business intelligence data and demonstrate a substantial skillset in SQL administration. People empowered with this kind of technology can design and implement Cloud data platform solution and manage database solutions for Microsoft SQL server.

Marketing Automation – Switch from email marketing to marketing automation. Why? It offers software that generates a viable solution to automated marketing actions through client engagement. Repetitive tasks such as replying to emails, texts, social media and the like are eased through this software.

Insight-driven Marketing – Marketing requires one to keep a close watch on customer data and their visible, legitimate source of contact. Many companies organize digital marketing campaigns in order to see how data driven contents work for potential customers.

Self-driven Business – Customer who keep an eye on (mobile) push notifications that notify them about your latest products might end up calling for more if they find a suitable option.

Workforce Technologies – There are many tools and software that can augment your employee-to-employee engagement and customer engagement. These tools provide training for a few hours which saves the time of any HR executive or professional who generally conducts the sessions. The HR industry can relate to the power of technology more than ever today.

Not only these, technological convergence has paved the way for ambitious professionals to register themselves for a quick learning session which is nearly impossible to embark on in a tight schedule. Workforce can’t thank technology enough for being a fast communication platform to connect to their clients sitting abroad and making notes of how they are achieving in their business proposition on a daily basis. Countries have come closer in trade, start-ups have engulfed the 21st century, all because of Technology. Moreover, companies are saving huge expenses by availing cloud computing solutions and google analytics. In just few clicks, they are able to map the course of action for each customer, irrespective of their location and gauges new methods to identify potential leads.

Does Social Media Change the whole outlook of Customer Engagement?

Yes! Certainly! A few days ago, a well-known newspaper chronicled how a woman travelling in one of the Indian Trains alone was saved by a tweet of hers to the Railway Minister about harassment. The distressed passenger got her reply via sound protection by authorities in the next station. She could have been identified as a “victim” if she didn’t leverage her social media awareness. This is one true example of how people can really gauge the power of social media and reach out to their clients or customers at the hour of need. A person’s intelligence is not determined by which academic certificate he/she acquired in her high school, rather how much he/she is “aware” of the latest buzz in town, be it be technology, politics, medical science or literature. Social Media is a part of technology that lets people network personally and professional, notwithstanding the physical barrier that stands between them!

Pic Courtesy – @Kaboompics




7 Awesome Places To Visit In Winter If You’re in India

It’s that time of the year. The time to unravel and give in to the adventurous whims you’ve got. Nature lovers have already planned their next trip. But, there are few who would like to take a second opinion as to which destination is nearby and worthwhile. Check these 10 exotic places to unleash that “go-getter” spirit, you’ve always been modest about.

Konark, Orissa – One of the most beautiful cities near the Bay of Bengal, Konark represents the “sun”. The 13thcentury sun temple has been a tourist attraction since time immemorial. October to January is the best time to visit.

Must Watch – The kuruma lake view is situated 8 kms away from the sun temple. If you’re religious, you might want to visit the Ramchandi temple, additionally.

Ranthambore, Rajasthan – You must have heard about the Ranthambore Fort, didn’t you? If you haven’t unleashed the beauty and mystery of the land yet, we suggest you do it immediately as winter is the perfect time to indulge in those long Fort walks and observing the awe-inspiring craftsmanship and palace decorations of the Mughals. So, grab your binoculars and get ahead of the crowd!

Must Watch – You must visit Surwal Lake, Kachida Valley, Raj Bagh Ruins and Ranthambore National Park. Where exactly? Find out!

Patnitop, J&K – Kashmir is often called as “The Paradise on Earth”, and is famous for its picturesque landscapes and beautiful plateaus. Patnitop is located in the lower Himalayan Region (north India), about 112 kms away from Jammu. It is famous for “Rajmas” or kidney beans which are found in the village of batote.

Must Watch – You must visit Udhampur (47 kms), Shivgarh, Pine Forest, Engraved stairs, Gourikund and Sukh Mahadev Temple (2800 years old, having a natural black marble Lingam).

Murudeshwar, Karnataka – The most famous place bearing the second tallest Lord Shiva Statue is found nowhere other than Murudeshwar, located in Bhatkal Taluk, Karnataka. The tallest one is situated 42 kms away from this place at South eastern part of Kathmandu, Nepal. Best time to visit is in the months of January & February with a minimum temperature of 10 degree celcius, followed by the next month that forecasts a relatively pleasant weather.

Must Watch – You must visit Murudeshwar Temple, Lord Shiva Statue, Beach and Fort of Murudeshwar.

Lucknow, UP – It is the capital of Uttar Pradesh and is a large city located in Northern India. Plenty of places to watch, when it comes to the “City of Nawabs”, like Bara Imambara, Hasratganj, British Residency, Shah Najaf Imambara, Dr. Ambedkar Park, Lucknow Zoo etc. Rumi Darwaza – a Mughal Gateway is situated in the centre of the city. Don’t forget to see the grand Victorian Husainabad Clock Tower.

What’s Yum? You must try the mouthwatering dishes like Galawati Kebab, Boti and Tunday Kebabs, Rogan Josh and Lucknowi Biriyani, Tokri Chaat, Paya Ki Nihari.

Goa offers many beaches and places to hop in, no wonder millions of tourists visit Goa almost all the year, mostly during winter. Calangute, Panaji, Vasco de gama, Candolim, Margao, Anjuna, Baga, Old Goa are some of the famous places to roam and shop. Goa is situated in the western part of India with coastlines stretching up to the Arabian Sea. The Dudhsagar waterfall is accessible from 8 am in the morning till 4’o clock in the afternoon. Do embark upon a beautiful journey that leaves you with a travel journal for sure.

What’s Yum? Around March-April, Goans organize a delicious Food Festival and all through the year, it is gleefully offering juicy Prawn curry soaked in coconut milk along with Rava Fried Fish, Bebinca, Fish Racheado, Chciken Cafreal, Pork Sorfotel, Chicken Xacuti, Goan Nevri to mention a few.

Jodhpur, Rajasthan – Located in the Thar Desert of northwest Indian state of Rajasthan, Jodhpur holds a 15thcentury Mehrangarh Fort to its glory that was once a palace, now turned into a museum. It has beautiful paintings, sedan chairs and exclusive interiors one would long to capture in a photo frame, any day. However, travel gurus believe there are 8 stunning places to visit, without which the visit to Jodhpur remains incomplete.

Must Watch – Jaswant Thada apart from Mehrangarh Fort, Balsamand and Kailana Lakes, Umaid Bhawan Palace Museum (347 roomed huge Palace), Mandore Gardens and Clock Tower.

5 Unique Benefits Of Volunteering In South Africa

Volunteering has its own share of excellent benefits. Whether an individual or his family is engaged in volunteering, the pros can outweigh the significant cons in a larger way than possible. One might think, why shall I volunteer when I don’t find time for my family? The answer to this question lies in the 5 unique benefits that volunteering can bring in your life, especially when the project is in South Africa!

Do you remember the last time you felt good at a family get together? How you felt after throwing a party for your friends and family members? A sense of satisfaction, isn’t it?

Volunteering gives you more than that. As you get to connect with many people who genuinely need your help in terms of education, health and noble causes. It also enhances your people management, negotiation and leadership skills that you can use for the lifetime. So here are 5 surprisingly unique benefits of Volunteering in South Africa:

1) You can learn new languages: Meeting new people in South Africa can expose you to learn about 11 official languages that they use in their day to day lives. It is the second most toured and economically growing state in the southern part of Africa. The 11 official languages are – Afrikaans, English, Ndebele, Northern Sotho, Sotho, Swazi, Tsonga, Tswana, Venda, Xhosa and Zulu.

2) Biodiversity and Ecotourism: If you are taking your family along with you or your partner, you can pay a visit to the Kruger National Park in the north-east. Along with animals, the country is rich in plant diversity, adding to the uniqueness and beauty of the place. Such places can connect you to nature and help you grow as a person.

3) African Children Need Your Help: Yes! There are around 6.3 million HIV AIDS affected people in Africa and among them, children find it hard to cope with harsh realities of life. What noble could it be, if you get a chance to mend their lives in some way?

4) Volunteering Programs Greatly Help: Are you bored with the usual humdrum in life? Do you want to find out your different skills and creativity? Contact a trustworthy Volunteer Abroad Agency like VolSol. According to your current qualification, skills and expertise, they can place you to a significant area to volunteer. That way you can decide whether it is a one-time activity or something your heart ached for the last few decades.

5) Volunteering Pays Off: Not every Volunteering would ask you to shed your shoulder free of cost. Of course you can get paid but for that, being vocal about it to your agency is crucial. If you are from healthcare or nursing background, then South Africa is the perfect place to volunteer.

Based on your degrees and certifications, apply in the most quickly accessible volunteering company to guide you through an enriching life! You never know what you want, till you have it!

Why Do We Celebrate Diwali Every Year

Diwali is one of the most auspicious festivals among Hindus.It brings people from all walks of life together as they visit home after a year of hard work, exchange good wishes and thank Goddess of wealth Lakshmi and God of Intellect and obstacle remover Ganesha for all they have received. Upon completion of worship, people head on to enjoy fireworks with their friends and family members.

As part of the festival preparations, people often buy new clothes, clean their houses and clear off their old debt. Welcoming the Goddess of wealth for a better harvest or prosperity through trade. House exteriors are cleaned and designed with white rice flour or marigold garlands. Traditionally earthen lamps are lit all throughout the house called deep (burnt in oil with cotton wicks), and strings of colorful lights are also beautifully decorated. In

In Northern part of India, people start the festival from the day of Dhanteras which is said to be the 1st day of bringing Maata Lakshmi and Ganesha along with Maata Saraswati in the house. Steel utensils, copper vessels are bought and the Goddess is prayed along with Lord Dhanwantari for good health, wealth and happiness. Being the obstacle remover, Lord Ganesha should be prayed first and then Maata Lakshmi along with other gods and goddesses. It is believed that wealth is of little use without intellect, hence we pray to goddess Saraswati and Lord Ganesha to gain wisdom and intellect to keep the wealth with us. The word “Lakshmi” is derived from the word “laksh” which means goal. Therefore, on this day we commence a new goal to accomplish and seek the holy blessings of the mother Lakshmi. In different parts of India, Diwali is celebrated a little differently but mostly, worshipping the Goddess of good fortune is done. To add more joy to the festival, melas or fairs are setup on different parts of the cities that have lamp or puja samagri (worship material) vendors.

The word “Deepawali” means “rows of diyas” or clay lamps which dispel the darkness and illuminate the light of knowledge, courage and intellect in our lives. Diwali is the beginning of new financial year in the business community and marks the start of new year for Marwaris and Gujaratis. It is celebrated on the 15th day of Kartik month (October/November) in the Hindu calendar. Eighteen days after Dussehra, Diwali is celebrated for five consecutive days. The festivals dates back to the Skanda Purana in which Lord Dhanwantari’s puja is mentioned along with Lakshmi Ganesha puja. The diyas symbolically represent the sun as he is the cosmic giver of life and energy. Many people celebrate Diwali in remembrance of Lord Rama, Goddess Sita and Lakshmana as it was the day of their homecoming after 14 years of exile and victory over the mighty Ravana. Celebrating Diwali means you embrace the goodness and productivity in your life and dispel the darkness of ignorance, each year, every day.

We wish you a very happy and prosperous Diwali!! Stay blessed!!

6 Yoga Tips to Re-Focus on Your Goals

India is the mystical land of Yogic practices. It is beneficial to learn the ancient art of breathing and other physical exercises that go beyond the materialistic realm. Many Yogis have performed breathing exercises to control their mind in India. The widespread practice is now a daily routine in the current generation. Studies in the west confirm (University of Illinois) that, practising yoga for just 20 minutes can actually improve the brain functioning! So, what is Yoga?

Yoga is an activity that involves you to practice breathing exercise and make use of body postures that help you to relax your mind and body.

Researchers conducted a survey on 30 people to see how yoga helps them concentrate on 2 different tasks at a time. Quite surprisingly they found that participants could finish the tasks within stipulated time after practicing yoga than those who did just aerobics. The tasks meant them to identify different shapes on virtual screen.

The researchers thought that yoga helped with focus by calming the mind and keeping distracting thoughts away. This would come as no surprise to yogic sage Patanjali, whose classic Yoga Sutras state: yoga chitta vritti nirodha. This famous verse can be translated as “yoga is the reduction of fluctuations of the mind,” meaning that we practice yoga in order to calm the mind.

Yogic Sage Patanjali believes, “Yoga chitta vritti nirodha” which can be translated as “Yoga is the reduction of fluctuations of mind”. One can easily calm the mind and keep the distracting thoughts away. The father of Yoga – Patanjali further defines Yoga as “neutralization of the alternating waves in consciousness.”

There are 6 best postures and tips according to Yogis that can help you to re-focus on your goals and de-stress yourself:

Prayer Pose

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If you are a beginner, consider doing some free hand exercises and relax your body early in the morning. Please remember, it is best to eat breakfast one hour after practising yoga. To start with the “Prayer Pose”, stand straight with your feet together, bring your hands on your heart in Namaste position called as Anjali Mudra. Check your calves, pelvis to be in a neutral position and shoulder muscles relaxed. Breathe in and out slowly and concentrate on your breathing pattern for 5-10 minutes.

Eagle Pose (Garudasana)

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If you have read Ramayana, you must be familiar with the bird – Garuda (an eagle God known for his large wings and strength). Garudasana – the name has drawn inspiration from him. The Eagle Pose (Garudasana) is important to inculcate focus and strength.

To begin, you must stand on your feet and place your hands on your hips. Focus on a structure or wall in front of you. Now bend your knees and bring your right leg over your left thigh (follow image). Slowly, try to hook your right leg on your left calf. Cross your arms crisscross, right arm over left and bend your elbows. Touch your palms in a Namaste position. Gaze on the focal point by inhaling and exhaling slowly. Remain in this position for 5-10 mins (as you may).

Warrior 2 (Virabhadrasana 2)

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Have you see warriors? Of course, you must have. Just reflect on how much physical strength and mental concentration is required to become a warrior. Along with all these attributes, one needs to have courage and power. The warrior pose solves your concentration and physical strength issues. The posture requires you to concentrate (gaze) on one point while practising.

Keep your legs 3 feet apart, stretch your arms out (like the titanic pose) and do not forget to keep your palms face down. Now, turn your right foot towards the top of your mat and your left foot angled inward, slightly (follow image). Breathe while doing the exercise. Bend your right knee to rest on your right ankle. Face towards right and breathe.

Seated Forward Bend (Paschimottanasana)

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When you are really stressed out and want a quick fix (well it still takes time), you must consider doing this posture – Seated Forward Bend.

To begin, sit with your legs stretched straight in front of you, toes pointing upwards. While inhaling, open your chest and keep your spine firm. While exhaling, fold forward from the hips and try to grab your feet, if possible. Touch your palms in Namaste position, without bending your knees which are stretched out. Remember to breathe in and out as much as possible.

One more tip: Please relax while coming back to normal position and do not be in haste. Take out 15 mins for this posture.

Nadi Shodhana Pranayama (Alternate Nostril Breathing)

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To obtain a relaxed and focused state of mind, one must practice Nadi Shoddana Pranayama. In Yogic practices, this exercise is called as “cure all” as it de-toxifies your body by regulating your mind and helps in releasing positive energy. It is especially helpful when you are anxious.

To begin, find a peaceful environment. Sit on mat and cross your legs. Now, put your right thumb on top of your right nostril and inhale through your left nostril, deeply. Relax. Close your left nostril with ring finger and exhale through right nostril. That means you inhale through left nostril and exhale through right nostril. Do it for at least 3-4 minutes. You’ll soon be able to notice a change in breathing pattern and focus on your thoughts.


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Meditation is the most popular word in the spiritual realm today. But how many of us actually know to meditate?

In a simple step by step process, one will be able to enhance concentration and get a deep relaxing experience.

Sit in a comfortable position, breathe naturally. Notice the flow of breathe while inhaling and exhaling. When thoughts pop up, bring your focus on your breathing pattern again. Practice this for 5 minutes.

So, in order to de-stress and re-focus, these are the Yogic Tips that can help you in your daily life immensely. Remember to cultivate the habit of practicing daily to be able to live a stress free life.

8 Most Essential Yoga Asanas for Beginners

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Yoga is known to amplify your fitness and mental strength, if practised on a regular basis. A discipline which originated in India now has followers worldwide. Yoga can be easily incorporated into your daily routine as it basically needs only two things, a Yoga mat and your body weight. That’s all you require to explore Yoga and its multiple benefits.

Beginners need not stress about how and where to start with Yoga as the 8 tips mentioned below will provide them with all the information they seek to start.

So if you are a beginner as well, here are the Yoga poses you should be doing.

  1. Mountain Pose (Tadasana):

Stand straight with your feet shoulder-width apart. Now join your hands in a prayer position and stretch them over your head skywards as you concentrate on your evenly-paced breathing.

Time – 5 secs for a start &; then increase it gradually.

Benefits – Posture improvement & breathing exercise

  1. Tree Pose (Vriksasana):

A variation of Mountain pose where you take the heel of your left leg and place it on the inside of your right thigh. Concentrate well at this stage as your body weight balances entirely on your right leg. Now keep your hands in prayer position or go for the skyward stretch as we did on the mountain pose.

Time – 5 secs for a start & then increase it gradually.

Benefits – Balance enhancement and strengthens your calves,

thighs, ankles and spine.

  1. Upward facing Dog (Urdhva Mukh Svanasana):

Lie down on your stomach with thumbs placed below shoulders and feet extended. Now push your upper body away from the floor using your hands as you look towards the roof. While doing this, squeeze your glutes and ensure your hips stay as low as possible.

Time – Hold the pose for 5 secs, relax for 2 secs & repeat.

Benefits – Stretching & Strengthening of spine, arms and wrists.

  1. Lotus Pose (Vajrasana) :

Sit on your heels with knees folded and make sure that your first toe of both feet must touch each other. Your knees must be parallel and in straight line. Close your eyes and concentrate on your breathing.

Time – Sit in this pose for as long as you can.

Benefits – Helps with digestive issues and increases concentration.

  1. Child’s Pose (Balasana) :

Sit in Vajrasana pose. Now with your palms open and all fingers pointing skywards, slowly bend forward until your forehead is touching the floor. Inhale as you go down. Once your chest has touch your knees, exhale to bend a little further.

Time – Hold the pose for 30 secs and then gradually increase

Benefits – Stretching of hips, thighs and ankles. Resolves

the time in subsequent days.

neck and knee pain.

  1. Neck Movement (Kanthsanchalana):

Sit in Vajrasana pose. Without bending your back, bend your neck forward in controlled and gradual motion. Return to the normal position.

Then bend your neck backwards after which you return to the normal position. Repeat these steps for right and left bend as well.

Time – Hold the pose every time you bend your neck in a

Benefits – Enhance the flexibility and stamina of neck muscles.

  1. Shoulder Movement (Skandhasanchalana):

Sit in Vajrasana pose. Place your arms by your side and now slowly lift your shoulders as you try to touch your ears with them. Ensure that this movement is slow in motion. Return to the normal position and then repeat.

Time – Hold the pose every time you lift your shoulders for 5 direction or is in normal position for 5 secs.

Benefits – Enhance the flexibility and stamina of neck muscles.

  1. Corpse Pose (Shavasana):

Lay down on your back with the palms facing skywards besides your waist. Now close your eyes and just try to concentrate on your breathing rhythm as it slows down gradually due to the relaxed position. Sleep away if at all you feel drowsy in the process.

Time – Do this for 5 mins or more if you have the time to.

Benefits – Rejuvenation of body, spirit and mind. The idea is to declutter your mind from thoughts & give it much needed rest.

You now have defined list of yogasanas. So wait no more to start your ‘Yoga’ journey. Just keep in mind that ‘Rome was not built in a day’ and similarly your body will not be benefited from doing yoga for just two weeks. Expect results but not before engaging in Yogasanas for six months.

Hope you have fun these.